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MARKETING & VALUATION
Positioned well. Presented well.
Bringing a yacht to market starts with understanding its value, what sets it apart and how it should be presented. ARTA combines market analysis with an editorial approach to build a coherent strategy around each yacht.
YACHT VALUATION
Understanding its place in the market.
A yacht’s value goes beyond its model, year or length. Its condition, specifications, history, equipment, comparable yachts and current market dynamics all contribute to its positioning.
We analyse these different elements to provide a valuation that reflects the market at the time you are considering a sale and define an appropriate asking price.
YOUR YACHT MARKETING
Showing what makes it distinctive.
A yacht is first discovered through an image, a line, a space or a detail. Its presentation should inspire buyers to look further while giving them the information they genuinely need.
Photography, editorial content, technical information and presentation materials are considered as a whole. We then build its visibility through the right channels and among the right contacts, in line with its positioning.
ITS VALUE ON THE MARKET
One consistent approach, from pricing to presentation.
Valuation and marketing are not two separate stages. The price at which a yacht is presented, the way its story is told, the images selected and the people it is presented to should all tell the same story.
Our role is to maintain that consistency from the initial analysis through to its arrival on the market.
READY TO BRING YOUR YACHT TO MARKET?
From strategy to sale.
Once its positioning has been defined, ARTA can support you throughout the sales process, from preparing the yacht and bringing it to market to managing enquiries, viewings, negotiations and coordinating the transaction through to closing.
ARTA JOURNAL
To go a little further.
Yachts, destinations, design, the market and the art of living. Stories, places and our perspective on the world of yachting.
